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The RB Africa Wild Coast Challenge raises funds and awareness for a good cause every year. Since 2020 the focus has been  #RunClean.  The herd picked rubbish off the beaches throughout the 120 kms. Prizes for the winners were sponsored by Puma.

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In 2019 the RB Africa Wild Coast Challenge supported the Just Breathe Initiative.  Founded by Daniel and Debbie Weber who tragically lost their 2-year old son Connor in December 2017, the Just Breathe Initiative raises funds and awareness for the Red Cross Children’s Hospital.

Daniel recruited 14 friends and family members to tackle the Wild Coast Challenge, each of them getting sponsorship for each km they covered. The succeeded in raising over R 200 000 for the Trust. RB Adventures, RB Africa and Outhere Trails contributed R 15 000 through various fundraising activities during the run, including R 100 contributions from each participant to get event organiser Liam Victor to run the last day in his bare feet.

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In 2016, we ran in memory of a brave and inspirational woman, Terri King, who lost her fight against a rare blood cancer. Terri was a unique individual – her vibrant energy, compassion for others, love of life and belief in people impacted people from all walks of life.


RB Africa used the Wild Coast Challenge as a platform to raise awareness about blood cancers in the Eastern Cape and to raise funds for the Sunflower Fund,  a non profit organisation dedicated to educating the public and handling the registration process for people to join the South African Bone Marrow Registry.

In 2018 we supported a local East London based non profit. Part of  the Restore Trust, Breath of Life is a place of safety for abandoned babies. Andrew Rielly, who completed his 4th RB Africa Wild Coast Challenge this year and his wife Michelle are the house parents at this inspirational home.

We collected clothes and other essential items and raised funds that were donated directly to Breath of Life. Sue Coldrey provided physio services to all runners during the event, the proceeds of which were donated to Breath of Life. Steers also came on board and donated free burgers to runners and supporters at the finishing line of the run in return for a donation to our collection bin.

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